Vice Chairman Han Jong-hee Proposes Hyperconnected Era Opened by Customized Experiences

Han Jong-hee, Vice Chairman and Head of Device Experience (DX) Division, Opinion Article

[Asia Economy Reporter Park Sun-mi] Samsung Electronics will propose the "Hyper-connected Era Opened by Customized Experiences" at the world's largest electronics exhibition, CES 2023, held next month in Las Vegas, USA.

Han Jong-hee, Vice Chairman and Head of Samsung Electronics' Device Experience (DX) Division, stated in a newsroom article titled "CES 2023: Innovation for the Hyper-connected Era" on the 15th, "At CES 2023, Samsung Electronics will showcase a new and expanded SmartThings experience in a hyper-connected ecosystem of things with enhanced security, based on the philosophy of Calm Technology (Calm Tech)." He explained, "Connections will become easier, personalized experiences will be more sophisticated through artificial intelligence (AI), and device-to-device connections will be safer. We will closely collaborate with various industry partners to realize 'SmartThings Visualization' and open a 'new path' to provide safer and richer customized connection experiences optimized for individual tastes and lifestyles."

Han also emphasized that Samsung Electronics has consistently sought ways to contribute to a "sustainable future" by offering innovative technologies and sustainable products. A representative example is Samsung's announcement in September to participate in overcoming the climate crisis through innovative technologies such as ultra-low power semiconductors and power-saving product development, aiming to achieve carbon neutrality by 2050.

Han said, "Energy savings through SmartThings and the development of eco-friendly innovative products can also be seen as the realization of such values," adding, "Samsung Electronics will continue to pave the way toward the hyper-connected era so that consumers and customers can practice sustainability simply by using Samsung products."

Regarding Samsung’s recognition of sustainable innovation as an essential value and core element of corporate management and its focus on internal and external capabilities, he said, "We are facing a new paradigm unlike any before, due to changes in technology, markets, and customers, compounded by the pandemic and global economic uncertainties. Accordingly, Samsung Electronics, as a global leader in consumer electronics and ICT, has the responsibility to build an eco-friendly ecosystem across the entire value chain through innovative technologies and products and to provide more valuable and enriched experiences to each consumer."

He promised, "At CES 2023, Samsung Electronics will not only create excellent products with advanced technology but also demonstrate the sincerity and efforts of a company that opens new doors of experience for humanity through technology and contributes to a better daily life and world."

Meanwhile, Han will serve as the keynote speaker at Samsung Electronics' press conference held at 2 p.m. (U.S. Pacific Time) on the 4th of next month in the Mandalay Bay Ballroom in Las Vegas. At CES 2022 held earlier this year, he delivered the keynote speech under the theme "Together for the Future."

This content was produced with the assistance of AI translation services.