BBQ Launches Large-Size Sparkling Lemon Boycha Beverage
[Asia Economy Reporter Moon Hyewon] Genesis BBQ Group announced on the 15th that it has launched a 500mL sparkling lemon boy tea beverage called ‘Sparkling Lemonboy’.
In July last year, BBQ developed and introduced ‘Sparkling Lemonboy’ (hereafter Lemonboy), a healthy and delicious carbonated drink to enjoy with chicken.
Lemonboy features a clean and refreshing taste, harmoniously blending lemon juice rich in vitamin C with the deep flavor of fermented boycha and refreshing carbonation.
In response to customer demand for a larger size, BBQ upgraded the packaging from the existing 245mL can to a 500mL PET bottle.
According to BBQ, since its launch, Lemonboy has received positive feedback from consumers such as ‘goes well with chicken,’ ‘want to buy separately,’ and ‘seems healthier than other carbonated drinks.’ In early last month, with the release of the new product ‘Jamaica Sotteokmanna Chicken,’ order volume increased, causing difficulties in securing stock for three weeks.
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The 500mL Lemonboy is available at BBQ stores nationwide, including the recently opened ‘BBQ Village Songridan-gil Branch.’
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