Shinsegae Live Shopping Recruits Lee Min-woong to Produce 'Show Woongniverse' Program

Poster of Shinsegae Live Shopping's 'Show Woongniverse' program. (Photo by Shinsegae Live Shopping)

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Live Shopping announced on the 15th that it will launch the program ‘Show Woongniverse’ featuring Lee Minwoong, the top shopping host in Korea.

Mr. Lee, who majored in clothing and textiles, worked as a designer at a large corporation before entering the shopping host industry and actively continuing his broadcasting activities. He later worked at Hyundai Home Shopping, CJ OnStyle, and recently joined Shinsegae Live Shopping.

Show Woongniverse will air on Saturdays at 7:20 PM, showcasing a shopping universe filled with Mr. Lee’s know-how.

Depending on the category and features, various sub-characters of Mr. Lee will be actively utilized. ‘Paepiwwoong,’ who presents stylish and sensible styling, ‘Ppetiwwoong,’ who personally tests and reviews beauty products, and ‘Negowwoong,’ who introduces products at prices discounted beyond the lowest price, will reach customers with a variety of products.

The first broadcast on the 17th at night will feature the ‘Warmo Wool Cashmere Padding Jacket’ and the ‘Brown Razor.’ To celebrate the launch, these items will be sold at significantly discounted prices, and during the broadcast, promotions such as giving a Starbucks drink voucher to all customers who purchase the jacket will be available.

Do Jeonghwan, Executive Director in charge of broadcasting sales at Shinsegae Live Shopping, said, “Shinsegae Live Shopping plans to create a higher level of broadcasting with Mr. Lee, Korea’s top male shopping host, and will focus all capabilities to make Show Woongniverse the flagship program of the entire industry.” He added, “Going forward, Shinsegae Live Shopping will continue to create differentiated broadcasts to establish itself as Shinsegae’s representative online platform.”

This content was produced with the assistance of AI translation services.