Must It Opens First Popup Store at Yongsan I'Park Mall

Popup Store 'At(@) Aet' Project Conducted to Expand Consumer Touchpoints

[Asia Economy Reporter Eunmo Koo] Online luxury commerce MustIt announced on the 15th that it will operate the 'MUST’IT At(@) YONGSAN (MustIt At Yongsan)' pop-up store at Yongsan I'Park Mall for three days starting from the 16th.

MustIt will launch the 'At(@)' project beginning with this Yongsan I'Park Mall pop-up store. The project name 'At(@)' is a pun combining the preposition 'At,' referring to an offline location, and '@,' representing an online domain, reflecting MustIt's commitment to leading the O4O (Online for Offline) consumption paradigm in luxury goods.

The MustIt pop-up store at Yongsan I'Park Mall will be located on the 6th floor, The Corner. During the pop-up store period, customers can directly view and purchase approximately 500 popular luxury brand products including Gucci, Burberry, Moncler, Mackage, Ami, and Maison Kitsun?. The product categories include bags, clothing, shoes, and accessories, with discounts up to 80%.

A MustIt representative stated, "We plan to actively reach out to customers through various offline locations, including the existing Apgujeong showroom, so please look forward to it," and added, "Through offline meetings with customers, we plan to expand the experiential domain that online shopping could not provide."

This content was produced with the assistance of AI translation services.