New ID Launches 13 Additional Channels on Samsung TV Plus

Expansion to Over 60 Domestic Platform Supply Channels

[Asia Economy Reporter Minyoung Cha] New ID, an in-house venture of content media group NEW (Next Entertainment World), announced on the 14th that it will provide 13 additional domestic FAST (Free Ad-supported Streaming TV) channels to Samsung Electronics' global content platform 'Samsung TV Plus.'

Starting from the 14th, New ID will launch four entertainment channels including ‘Noneun Unni’ and ‘Saturday is Good for Meals’ in collaboration with Tcast, two entertainment and current affairs/culture channels such as ‘Babayo Entertainment’ and ‘Babayo Lifestyle Information’ with iHQ, and two current affairs/culture channels including ‘The World Met in the Sky’ with Mountain TV. In October, they introduced two entertainment channels like ‘Came to Punish’ and ‘Babayo Starting Exercise Today’ with iHQ, as well as three drama channels.

With this, New ID will provide a total of 36 domestic channels on Samsung TV Plus. Expanding the scope to LG Channels and SK Broadband’s all-in-one PlayBox 'PlayZ', they supply over 60 channels domestically.

The FAST market is growing mainly in North America and Europe. The ad revenue size of the ad-supported FAST market in North America is expected to reach $4.5 billion this year and grow by more than $1 billion compared to the existing scale next year. Representative global FAST platforms include Roku’s ‘The Roku Channel,’ Paramount’s ‘Pluto TV,’ and Comcast’s ‘Xumo.’

Park Jun-kyung, CEO of New ID, said, “We have expanded Samsung TV Plus channels with differentiated content partners, broadening the domestic FAST business area. Through collaboration with leading domestic ad tech companies, we will take the lead in revitalizing the domestic CTV advertising market.”

This content was produced with the assistance of AI translation services.