Musinsa Hosts Pop-up Exhibition Celebrating 100th Anniversary of 'Dickies' Launch

Held for Two Days on the 16th-17th in Seongsu-dong... Custom Service for Signature Product '874 Pants' Offered

[Asia Economy Reporter Eunmo Koo] Musinsa is stepping forward to promote the value and vision of a global fashion brand celebrating its 100th anniversary this year.

Musinsa announced on the 13th that it will hold a pop-up exhibition titled "Dickies: The Garage" from the 16th to the 17th at "Layer 26" in Seongsu-dong, Seoul, to commemorate the 100th anniversary of the global workwear brand Dickies.

This event provides an opportunity to experience Dickies' representative workwear and classic line, the "874 Pants," with a modern sensibility. Visitors can explore new styling of Dickies in a space designed with a futuristic garage concept.

The main exhibition area will be set up as the "874 Custom Station," where visitors can create and keep their own unique 874 Pants featuring Dickies symbols and collaborative artwork. By selecting 874 Pants and artwork at the main booth and placing an order, visitors can use the custom station.

Additionally, a collaborative artwork exhibition inspired by Dickies will be held. The Thug Club, known for its subculture vibe, and artist Surin, who is gaining attention for mysterious 3D objects, participated in the project to introduce a new brand story of Dickies. At the Musinsa Store, a special Dickies exhibition will take place, offering up to 30% exclusive discounts on popular Dickies products, including the 874 Pants, until the 17th.

A Musinsa representative said, "We planned this exhibition to highlight Dickies, which has been loved worldwide for a long time based on its identity as workwear for 100 years. We hope this space filled with the icon of work pants, the 874 Pants, and young artists' artwork will be an opportunity to discover new values of Dickies."

This content was produced with the assistance of AI translation services.