SK Inno Revamps Website with a 'Green' Theme to Share Eco-Friendly Achievements

First Group Member Company to Apply 'SK Green' Color CI on Website
Sharing 'Eco-friendly Energy and Materials Company Vision' with Stakeholders

[Asia Economy Reporter Choi Seoyoon] SK Innovation has completely revamped its website earlier this month, serving as a communication channel with stakeholders. The redesign focused on emphasizing the ESG (Environmental, Social, and Governance) vision of SK Innovation and its affiliates, including the ‘All Time Net Zero’ initiative.

On the 11th, SK Innovation announced that since the website serves as the ‘main gateway’ for communication between SK Innovation and various stakeholders such as customers and investors, it now reflects the company’s capabilities and vision to advance as a ‘Green Energy & Materials Company.’

The new website features the SK Innovation Corporate Identity (CI) in a light green tone placed at the top left and bottom left corners, with the entire site designed in this color scheme. This color is ‘SK Green,’ one of the eight auxiliary colors added to SK Group’s ‘Happy Wings’ symbol mark in 2020.

Among SK Group member companies, SK Innovation is the first to adopt an auxiliary color CI rather than the main Happy Wings colors ‘SK Red’ or ‘SK Orange’ for its website. This is seen as reflecting the vision of SK Innovation affiliates, who embrace ESG management as a core value.

SK Group Chairman Chey Tae-won emphasized SK Innovation’s direction during the company’s 60th anniversary ceremony in October this year, stating, “To become a ‘better company’ regarding carbon issues, we have chosen ‘green,’ representing the environment, as our theme, moving beyond the red and white colors of the past.”

A key feature of the revamped website is its responsive web design. Visitors’ devices?whether PCs, smartphones, or tablets?automatically adjust the website layout for optimal viewing. Responsive web design is a user-friendly approach that arranges website content naturally according to the display size and type of the accessing device.

The content actively uses infographics for easy and immediate understanding. The introduction of SK Innovation’s eight affiliates is depicted through an infographic showing the process of importing crude oil from overseas, refining it into petroleum and chemical products, and exporting them. Global business sites, including SK On’s battery factories, are displayed on a large world map with animation effects for easy viewing.

Members of SK Innovation are viewing SK Innovation's new website at the SK Seorin Building in Jongno-gu, Seoul. Photo by SK Innovation

The top menu of the website is simply organized into four categories: Company, Sustainability, IR (Investor Relations), and Career, reflecting SK Innovation’s commitment to ESG communication. Notably, the ‘ESG Report’ and ‘ESG Performance Report,’ which analyze ESG management achievements and challenges annually, are directly downloadable from the main menu to enhance transparency in ESG information disclosure.

Information frequently sought by visitors, such as SK Innovation affiliates’ annual carbon reduction achievements and business performance, is accessible with a single click through simplified navigation paths.

Kim Woo-kyung, SK Innovation’s PR Manager, stated, “Through the new website, we aim to share our ESG commitment and achievements, including All Time Net Zero, with all stakeholders. We will continue to actively promote SK Innovation’s journey to becoming a leading global green energy and materials company on the new website.”

Meanwhile, SK Innovation plans to launch new English and Chinese versions of the website for global stakeholders later this month.

This content was produced with the assistance of AI translation services.