Popeyes Returns to Korea, Opening First Store in Gangnam on the 16th
[Asia Economy Reporter Moon Hyewon] The American representative dining brand 'Popeyes,' which had withdrawn from Korea, will open its first domestic store, Gangnam branch, in Seoul's Gangnam district on the 16th.
On the 8th, Shilla Trading announced Popeyes' return to Korea by signing an exclusive master franchise agreement with Restaurant Brands International, the parent company of Popeyes.
The first store, Gangnam branch, will offer menu items such as chicken sandwiches, biscuits, and Cajun fries.
Popeyes plans to open up to the third store within this month and continue to increase the number of stores thereafter.
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Popeyes entered the Korean market in 1994 starting with the Apgujeong first store, and at one point had over 200 stores domestically. However, as competition in the Korean dining market intensified and the COVID-19 pandemic struck, sales significantly declined. Subsequently, the franchise contract with TS Food & System expired, and after 26 years since entering Korea, Popeyes closed its domestic business and withdrew in 2020.
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