Lotte Chilsung Launches 'Majuang x Wiggle Wiggle' Collaboration Product

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage's flagship wine brand 'Majuang' announced on the 8th that it will release a limited edition collaboration product in partnership with the lifestyle brand 'Wiggle Wiggle.'

Targeting the trend in the domestic wine market where wine is enjoyed in various TPOs (time, place, occasion) such as home parties, hotel vacations, and camping, this collaboration product consists of Majuang Cabernet Sauvignon, stemless wine glasses, and other wine accessories, as well as a dedicated carrier bag, all designed as an all-in-one set that allows wine parties anytime and anywhere. In particular, the wine label and each component feature Wiggle Wiggle's unique and stylish design that harmonizes the symbols of both brands, enhancing its collectible value.

The 'Majuang x Wiggle Wiggle' collaboration product, limited to 950 sets starting today, can be ordered through Lotte Chilsung Beverage's official online shopping mall, 'Chilsung Mall,' and can be picked up at a nearby Seven Eleven store selected by the consumer seven days after the order date.

A Lotte Chilsung Beverage official said, "We planned this collaboration hoping it would be a special gift for domestic wine lovers during the year-end and New Year holidays spent with loved ones," adding, "Through this collaboration with Wiggle Wiggle, one of the most beloved brands among the MZ generation, we hope to make 'Majuang' more familiar to consumers in their 20s and 30s who are leading the wine market trends."

This content was produced with the assistance of AI translation services.