Tessa Asset Partners with Grip Company for Art Product Planning and Distribution

Collaboration Including Establishment of Art Category within Grip Platform

'Tessa Asset' announced on the 7th that it has signed a strategic business agreement with the live commerce specialized company 'Grip Company'. Photo by Tessa Asset

[Asia Economy Reporter Kim Heeyoon] Blue-chip art tech platform TESSA's subsidiary, TESSA Asset, is securing distribution channels for curated art products.

On the 7th, TESSA Asset announced that it signed a business agreement with live commerce specialist company Grip Company to sell curated art products and provide consulting services.

TESSA Asset and Grip Company will jointly develop the sales of curated art products and provide mutual related consulting. Furthermore, they plan to actively collaborate in various fields such as marketing, events, and content production for new service development, expanding their business scope.

Through this partnership, TESSA Asset will secure distribution channels for curated art product sales. In particular, based on expertise and infrastructure in the art field, they will captivate customers' eyes and ears by showcasing the production background and process of curated art products, including collaborations with popular artists, as content.

Grip Company will establish a new category for curated art product sales within its live commerce platform, Grip. Additionally, by receiving high-quality consulting services from TESSA Asset, they plan to launch various services tailored to customers' tastes and needs.

Shin Sung-eun, CEO of TESSA Asset, said, "Through this partnership, we expect to secure new distribution channels while providing comprehensive art-related consulting, evolving into a specialized art consulting company."

Kim Hanna, CEO of Grip Company, stated, "We will continue to develop diverse products and expand categories, such as establishing an art category within the Grip platform, increasing touchpoints with customers."

TESSA Asset is an art consulting company composed of experts from various fields including art, finance, and law. It supports comprehensive services related to artworks, from purchase and sale to valuation, consulting, and management operations.

This content was produced with the assistance of AI translation services.