BMW Korea Enhances Membership Program Benefits
[Asia Economy Reporter Choi Dae-yeol] BMW Korea announced on the 7th that it has newly launched the BMW Excellence Club, which offers various additional benefits. This membership program targets customers purchasing large models such as the 7 Series and includes benefits such as a delivery event at the BMW Driving Center, vouchers and gifts worth approximately 200,000 KRW, vehicle storage and delivery services at Incheon Airport, and a 72-hour free usage benefit for the X7. Additionally, there is a program where members can choose one option among the Seoul Arts Center membership, spa vouchers, or restaurant, golf, and shopping benefits. The program also offers various after-sales service benefits, including a 3-year/200,000 km warranty. Starting with the recently released new Sports Utility Vehicle (SUV) X7, the program will be expanded to customers of the new 7 Series launching this month and the 8 Series to be delivered next year.
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