"Must Buy the Round of 16 Uniform" ... Resell Prices Soar Past 200,000 Won

Round of 16 After 12 Years... Regular Price 119,000 Won
Resale Sites Show Prices Over 100,000 Won

The South Korea national team uniform is displayed at the FIFA Museum installed inside the FIFA Fan Festival venue in Doha, Qatar. Photo by Yonhap News

[Asia Economy Culture Young Intern Reporter] As consumers looking to purchase the national team uniform increase in celebration of advancing to the Round of 16 in the 2022 Qatar World Cup, a shortage of uniforms has emerged. Consequently, resale prices, so-called 'resell' prices, are soaring.

According to the industry on the 6th, the national team uniforms are currently sold out at most sales channels, including Nike's official online website. Nike had sold the South Korea national team uniform at the regular price of 119,000 KRW through both online and offline channels.

As more buyers purchase the uniform to commemorate the dramatic advancement to the Round of 16 for the first time in 12 years, a shortage phenomenon is occurring. On some secondhand sites, uniforms are being sold at 'resell prices' exceeding 100,000 KRW, and posts saying "Buying Round of 16 commemorative uniforms" are appearing on social networking services (SNS) and communities.

Since resale prices can be arbitrarily set by sellers, prices rise further when supply is insufficient. This national team uniform is officially confirmed for use until 2024, so supply is expected to increase in the future, but the shortage is expected to continue for a while.

This content was produced with the assistance of AI translation services.