"Men's Customized Deer Antler" KGC Ginseng Corporation Jeonggwanjang Launches 'Cheonnok Bistrong'
Contains Top-Tier SAT Grade Deer Antler Velvet and Deer Tail for Male Stamina Ingredients
[Asia Economy Reporter Eunmo Koo] Jeong Kwan Jang announced on the 7th that it has launched ‘Cheonnok Bistrong,’ which contains premium deer antler velvet along with nokmi (saseumkkori, deer tail), black garlic, and maca.
‘Cheonnok (天鹿)’ means ‘precious deer antler velvet bestowed by heaven’ and is made by carefully selecting only healthy deer antlers grown in New Zealand’s pristine environment and blending them with traditional ingredients.
‘Jeong Kwan Jang Cheonnok’ uses 100% top-grade (SAT) deer antler velvet certified by the New Zealand government. The quality of deer antler velvet is divided into 30 detailed grades, among which the highest grade meeting strict conditions such as antler thickness, bone length, branch length, and weight is called SAT (Super A Traditional).
Jeong Kwan Jang Cheonnok is created by combining Jeong Kwan Jang’s technology, which holds eight patents related to deer antler velvet, with a thorough eight-step raw material management standard (direct contract, production management, safety verification, quality verification, drying management, drying inspection, selection, quality inspection).
Cheonnok Bistrong is characterized by being formulated with male-specialized ingredients such as deer antler velvet, red ginseng, and nokmi. Additionally, it includes representative male stamina ingredients like black garlic, maca, omija, and bokbunja to support men’s health. Cheonnok Bistrong is a pill (丸) type product for easy consumption, featuring packaging design symbolizing male strength and expressing the robustness of deer antler velvet. It is available at Jeong Kwan Jang department store outlets nationwide and on the Jeong Kwan Jang online mall.
Jeong Kwan Jang plans to strengthen its consumer-customized deer antler velvet lineup with the launch of this new product. Previously, Jeong Kwan Jang introduced various products tailored to different lifestyles, such as ‘Cheonnok W’ for women and ‘Cheonnok S’ for seniors.
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Park Ju-yeon, head of the brand department at KGC Ginseng Corporation, said, “Cheonnok Bistrong contains representative stamina ingredients like maca, bokbunja, and saseumkkori, making it an ideal product for those who want to quickly replenish deep vitality. We will continue to open new horizons in the deer antler velvet market by developing customized products reflecting diverse consumer needs.”
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