Simmons Bed, 'Simmons Factorium Tour' Resumes Abruptly

World-Class Facilities and Production Systems, Equipped with a Sleep Research R&D Center

Simmons Bed has resumed the Simmons Factoreum tour.
[Photo by Simmons]

[Asia Economy Reporter Kim Jonghwa] Simmons has resumed the 'Simmons Factorium Tour,' which introduces its world-class domestic in-house production system and sleep research and development (R&D) center.

Started in 2018, this tour is a program designed to transparently highlight the technology used and the cleanliness of the environment in which Simmons mattresses are manufactured before reaching consumers. It was temporarily suspended due to the prolonged COVID-19 pandemic but has recently restarted.

The Simmons Factorium, where all Simmons mattresses are produced, is the "heart of Simmons," equipped with a world-class facility and expertise-recognized in-house production system, sleep research R&D center, and logistics building. Opened in 2017, the Simmons Factorium is located on a 74,505㎡ (22,538 pyeong) site in Moga-myeon, Icheon-si, Gyeonggi-do, with about 10 years of planning and construction and an investment of 150 billion KRW. It is rare to find a bed manufacturer with such a scale worldwide.

Through the resumed tour, consumers can directly experience the overwhelming differentiation Simmons has shown in its TV commercials. Visitors can explore not only the exterior of the Simmons Factorium but also Simmons' world-class in-house production system and the sleep research R&D center, which serves as the control tower for quality management, with friendly explanations from professional curators.

A Simmons representative explained, "Although beds, which are deeply placed inside homes, are directly linked to health, it is difficult for consumers to check inside," adding, "This Simmons Factorium Tour has been restarted so that consumers can directly verify the safe and healthy beds emphasized in Simmons' recent new TV commercials and build trust in the products." The Factorium Tour is held every Tuesday to Friday at 10:30 a.m., excluding weekends, Mondays, and public holidays, and participation is free with prior reservation through the Simmons bed website.

Along with this, Simmons has also resumed the docent tour of the 'Heritage Alley' in the complex cultural space 'Simmons Terrace' located at the entrance of the Simmons Factorium. The Heritage Alley docent tour is a brand experience event where visitors can view the Heritage Alley, a bed history museum, with explanations from professional curators, allowing them to see the history of not only Simmons beds but also beds worldwide at a glance.

The docent tour is free and held three times a day on weekends and public holidays (11:30 a.m., 2 p.m., and 5 p.m.) and twice a day on weekdays (2 p.m. and 5 p.m., excluding Mondays). The tours, which do not require separate prior reservations, last about 20 minutes each and can be joined upon request to the Heritage Alley curator. For smooth viewing, participation is on a first-come, first-served basis each session.

This content was produced with the assistance of AI translation services.