Lotte Homeshopping Hosts Unique In-House Event Combining Book Donation and Culture

Lotte Homeshopping will hold an in-house event called 'Culture Day & Sharing,' combining book donations and cultural events to celebrate the year-end. (Photo by Lotte Homeshopping)

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping announced on the 6th that it will hold an in-house event called ‘Culture Day and Sharing,’ combining book donations and cultural events, until the 9th to celebrate the year-end.

This event, which combines culture and donation, was planned to restore the bond among employees through communication. First, at the break area of the Yangpyeong-dong headquarters, a ‘book cafe’ concept will be presented, exhibiting the five books most frequently purchased by Lotte Homeshopping employees this year along with new releases. Approximately 500 books donated by employees, including those displayed on-site, and monetary contributions will be delivered to the Salvation Army.

The donated books will also be delivered to the eco-friendly learning space ‘Small Library,’ which Lotte Homeshopping has been establishing since 2013 with the Salvation Army for children in culturally marginalized areas. Additionally, various employee participation programs will be operated daily during lunch and afternoon hours throughout the event period. These include a lunch event with Kim Soul, the representative of the Florida Mind Research Institute, an art therapy counseling organization and author of ‘Mindfulness Art Museum’; an event offering pottery reflecting techniques of a famous calligraphy artist; and a book cafe providing coffee and desserts in collaboration with a renowned domestic barista.

Jo Yoonjoo, Head of Talent Development at Lotte Homeshopping, said, “Considering the lack of interaction among employees after COVID-19, we planned a unique year-end in-house event to meaningfully conclude this year. Moving away from a simple annual year-end party, the event combining cultural activities and donations, in which employees can directly participate, has received a positive response from the start. We plan to continuously organize in-house events that can foster a flexible organizational culture.”

This content was produced with the assistance of AI translation services.