Seven Eleven's Champagne Event Boosts Sales by 400 Times in Just 3 Days

A customer is selecting champagne at 7-Eleven. (Photo by 7-Eleven)

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven announced on the 6th that champagne sales have increased significantly due to a champagne event.

On the 1st, after a year of preparation, 7-Eleven launched the 'Wine Sanctuary Special Exhibition,' featuring an unprecedented volume of champagne.

According to 7-Eleven, from the 2nd to the 4th, during the champagne event, champagne sales increased more than 400 times compared to the same days of the previous week.

7-Eleven prepared more than three times the volume compared to last year, but more than half of the initial stock was sold within three days of the event. In particular, the 'Dots Brut Classic,' known as the standard of champagne, was sold out over the weekend, and additional stock is being urgently airlifted following last year. Additionally, more than 70% of the prepared stock of 'Piper-Heidsieck,' the champagne loved by Marilyn Monroe, and the limited edition champagne 'Pommery Heart Edition,' available only at 7-Eleven, were sold.

Furthermore, famous champagnes well known in Korea as F1 victory commemorative champagnes, such as 'Mumm Cordon Rouge,' 'Mumm Ros?,' and 'Mumm Grand Cordon,' were sold exclusively by the industry, causing a shortage.

Song Seungbae, the wine product planner (MD) at 7-Eleven who planned this event, said, "Many people who regretted not being able to purchase champagne during last year's champagne craze were able to shop satisfactorily this year as we prepared a variety of champagnes in unprecedented volumes." He added, "We will continue to carefully select and present good products so that '7-Eleven is the official place for year-end champagne' will be recognized."

This content was produced with the assistance of AI translation services.