The New Faces of BPA: 'Haebeom & Ppuppu'! ... Character Calendar Production and Distribution
[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Busan Port Authority (BPA) will produce and distribute the 2023 calendar featuring the BPA official mascots ‘Haebeom-i & Ppupu’, which were renewed last July.
This calendar production is carried out to promote ‘Haebeom-i & Ppupu’ to major customers of Busan Port and related companies and organizations both internally and externally, and unlike calendars of other years, it is decorated with character illustrations.
The calendar features monthly stories of ‘Haebeom-i & Ppupu’ set against major landmarks of Busan Port such as Busan Port Bridge, International Passenger Terminal, Bukhang Waterfront Park, and Healing Camping Site, reflecting representative monthly commemorative days like Family Month and Hangul Day, as well as seasonal elements.
The date panel includes QR codes that allow access to BPA’s official SNS channels?YouTube, Instagram, Facebook, Blog?and the homepage.
On Safety Day, April 16, a QR code for the work stop request channel, where emergency situations and safety proposal reports can be submitted, was inserted to repeatedly emphasize the safety of Busan Port workers.
Additionally, to highlight the company’s management policies such as innovative management, ESG management, safety management, and global management, as well as the unique characteristics of the BPA calendar, various Busan Port-related commemorative days such as the port opening day, pier terminal and operator opening days, and related organization establishment days were also marked.
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Kang Jun-seok, President of BPA, said, “I expect that the 2023 calendar featuring the renewed official mascot characters will help BPA become more familiar to the public,” and added, “Please continue to watch the official BPA mascots ‘Haebeom-i & Ppupu’ actively promoting Busan Port.”
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