Ssangyong Motor, 11,222 Units Sold in November... "Torres Sold 3,677 Units"
[Asia Economy Reporter Hyunseok Yoo] Ssangyong Motor announced on the 1st that it sold a total of 11,222 vehicles in November, including 6,421 units domestically and 4,801 units for export.
Ssangyong Motor stated, "The slight decrease compared to the previous month was due to production stoppages caused by supply constraints of parts such as semiconductors," adding, "With the continued strong sales of Torres, both domestic and export sales increased, showing a 27.8% increase compared to the same month last year and a 38.5% increase cumulatively."
Domestic sales decreased compared to the previous month due to parts supply constraints. However, they increased by 2.3% compared to the same month last year. Torres led the domestic sales growth with 3,677 units sold, contributing to a cumulative sales volume of 19,510 units.
Exports increased as local sales grew in Hungary, Australia, and other markets, with Korando rising 124.6% and Rexton Sports increasing 123.4% compared to the same month last year. This resulted in a 92% increase compared to the same month last year and a 65.8% increase cumulatively.
In November, Ssangyong Motor held a test drive event in Torres del Paine National Park in southern Patagonia, South America, the origin of the Torres nameplate, with journalists and dealers from Latin America, the Middle East, and Africa participating. Additionally, for the first time since the conclusion of the corporate rehabilitation process, Ssangyong invited Central European dealers to the Pyeongtaek plant, strengthening overseas sales networks and cooperation, and launched full-scale global marketing activities to expand sales.
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Ssangyong Motor said, "Although sales decreased compared to the previous month due to parts supply constraints, the increase in domestic sales of Torres and the full-scale global market penetration have continued the sales growth trend," adding, "We will further increase sales volume through close parts supply cooperation with parts suppliers and the establishment of a stable production system."
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