Pernod Ricard Korea Operates 'Ballantine Single Malt Glenburgie Station' at Gourmet 494 Hannam

[Asia Economy Reporter Song Seung-yoon] Pernod Ricard Korea announced on the 1st that it will operate the Ballantine's Single Malt Glenburgie Station at 'Gourmet 494 Hannam' for about two months from the 9th of this month to the 31st of next month.

The Single Malt Glenburgie Station is a long-term pop-up event, and there is high anticipation as the entire Gourmet 494 Hannam will be transformed into a space where visitors can experience the charm of Ballantine's. It is expected to showcase a differentiated appearance from existing pop-up stores with its overwhelming scale. The Ballantine's Single Malt Glenburgie Station, themed around a train station, consists of seven zones where visitors can encounter the charm of Ballantine's Single Malt as if taking a train journey.

By pre-registering on the official Ballantine's website, visitors can receive a ticket to the Single Malt Glenburgie Station at the reception booth. Presenting this ticket at each zone allows participation in various events where Ballantine's products can be experienced in special ways. A special stage, exclusively for customers who participate in all events within the station, has also been prepared. Additionally, a 'Ballantine's Single Malt Bar' is set up as a space where visitors can directly taste and feel the diverse Ballantine's Single Malt lineup.

Miguel Pascal, Executive Director of Marketing at Pernod Ricard Korea, said, "This pop-up station was planned not only to enjoy Ballantine's and experience the brand story but also to offer premium dining." He added, "We hope you spend precious time with the special experience that Ballantine's will provide at the end of this year."

This content was produced with the assistance of AI translation services.