GS25 Launches Sweet Espresso... "Topped with Cocoa Powder"

Espresso Sales Reach 630,000 Cups to Date

Cafe25 Espresso. (Photo by GS Retail)

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 1st that, riding on the popularity of Cafe25 Espresso, it will introduce a sweet espresso topped with cocoa powder.

According to GS25, since its launch in April, the espresso has sold 630,000 cups and gained great popularity. It is characterized by a rich aroma and abundant crema comparable to specialty cafes, and selling it in a dedicated cup was also highly praised as very fresh.

Cocoa Espresso is a product that adapts the concept of Stracciatello, an espresso with sweet cocoa powder added, to convenience stores. Stracciatello is known as a Neapolitan-style espresso from southern Italy, featuring a natural topping of cocoa powder. To commemorate this launch, a 2+1 promotion is also being held. Until the end of December, customers who purchase two cups of Cocoa Espresso will receive one cup free, allowing them to enjoy a cup for 800 won.

A GS Retail official said, “Cocoa Espresso is a new variation of the existing espresso, expected to be favored by MZ generation (Millennials + Generation Z) customers who prefer sweet coffee flavors. With the winter season approaching, we plan to newly change the holder and coffee bean package designs, striving to let customers experience various changes of Cafe25.”

This content was produced with the assistance of AI translation services.