Shinsegae Simon Hosts 'European Christmas Trip' for Year-End Celebration

Cookie Run photo zone created in the central plaza of Shinsegae Simon Paju Premium Outlets. (Photo by Shinsegae Simon)

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Simon Premium Outlets announced on the 1st that they will hold the 'European Christmas Trip' event at all locations until the 15th of next month.

The European Christmas Trip is a seasonal themed event that people of all ages can enjoy together during the year-end. Since 2020, Shinsegae Simon has attracted great attention from customers every year at the end of the year by creating a Christmas atmosphere that matches the exotic shopping center scenery. This year, various experiential contents are introduced in collaboration with Devsisters' representative intellectual property (IP) 'Cookie Run' and the luxury brand 'Coach'.

The Yeoju, Paju, and Siheung Premium Outlets created an atmosphere like a character theme park with sculptures and experiential contents featuring Cookie Run characters' stories.

The Yeoju and Busan Premium Outlets presented scenery with a European sensibility. At Yeoju Premium Outlet, a gold tree reflecting Coach's identity and more than 10 animal sculptures including bears, alpacas, and penguins are installed. At the central fountain plaza of Busan Premium Outlet, a Christmas tree in red, gold, and green colors symbolizing Christmas is displayed.

At all locations, a 'Christmas Market' where visitors can feel the year-end European atmosphere is held every Friday, Saturday, and Sunday until the 25th of this month. Everything needed for Christmas preparations, from home d?cor to home parties and gift items, is carefully selected and presented.

A Shinsegae Simon official said, "To provide customers visiting the premium outlets during the year-end Christmas season with a unique and special shopping experience, we planned the European Christmas Trip where shopping and outings can be enjoyed at once," adding, "We hope families and friends all enjoy the experiential Christmas contents together and have a warm year-end."

This content was produced with the assistance of AI translation services.