Emart, 40 Tons of Salmon Event... "Brought from the Arctic Ocean"

Salmon sashimi counter at Emart Seongsu branch. (Photo by Emart)

[Asia Economy Reporter Jeon Jinyoung] Emart announced on the 1st that it will hold a week-long Arctic Ocean salmon event until the 7th of next month.

Emart is selling the ‘Arctic Ocean Slice Salmon Sashimi Large’ and ‘Arctic Ocean Slice Salmon Sashimi Value’ at 20% off when paying with event cards, priced at 19,840 KRW and 4,464 KRW respectively, down from the regular prices of 24,800 KRW and 5,580 KRW. This promotional price is more than 20% cheaper compared to the existing salmon sashimi fillet products, as Emart lowered the price through bulk purchasing.

For this event, Emart directly imported about 40 tons of fresh salmon from ‘Nodrax,’ which farms salmon in the Arctic region of Norway between latitudes 68° and 70° north. Additionally, the purchase price was negotiated based on pre-year-end price levels, and the payment currency was decided to be euros instead of the soaring US dollar.

The reason Emart explored fish farms north of the Arctic Circle is that despite rising salmon prices, domestic consumption is actually increasing. This year, salmon prices have risen sharply due to a decrease in flights from Norway, a major exporting country. The exchange rate increase and growing demand following the easing of international social distancing measures also influenced the price hike.

Arctic Ocean salmon also boasts excellent quality. Compared to regular salmon, its flesh is firmer and has a better fat distribution, resulting in a softer and richer taste preferred by domestic consumers.

To maintain freshness, the salmon is transported ultra-fresh from the Arctic Ocean to Emart stores. At the production site, the salmon passes through an automated production line where only the entrails are removed, and it is sent in as close to its original state as possible. Then, at Emart stores, the salmon transported by air from Oslo and Helsinki is processed.

Lee Sewoo, Emart’s seafood team leader, said, “Due to the characteristics of Arctic Ocean salmon, we expect it to be more popular with domestic consumers than overseas ones. We will continue to prepare in advance to supply premium salmon continuously and diversify import regions.”

This content was produced with the assistance of AI translation services.