11st, NCSI No.1 Customer Satisfaction Quadruple Crown Winner

At the '2022 National Customer Satisfaction Index (NCSI) No.1 Company Certification Ceremony,' Ha Hyung-il, President of 11st (right), received the NCSI certification plaque from Ahn Wan-gi, Chairman of the Korea Productivity Center. (Photo by 11st)

[Asia Economy Reporter Jeon Jinyoung] On the 30th, 11st announced that it was selected as the No. 1 in the e-commerce sector in the ‘2022 National Customer Satisfaction Index (NCSI)’ survey conducted by the Korea Productivity Center.

NCSI is a customer satisfaction measurement model that quantifies the level of satisfaction directly evaluated by customers on a company’s products and services. It was jointly developed by the Korea Productivity Center and the University of Michigan in the United States and is used as a customer satisfaction survey indicator worldwide.

With this, 11st achieved the top position in four prestigious domestic customer satisfaction surveys, including NCSI, Korea Service Quality Index (KS-SQI), Korea Customer Satisfaction Index (KCSI), and Consumer Well-being Environment Satisfaction Index (KS-WEI), earning a grand slam.

11st explained, “This is the result of being recognized for our continuous innovation activities and customer-centric services to provide a differentiated shopping environment.”

Currently, 11st is creating customer experiences in the domestic overseas direct purchase market through the Amazon overseas direct purchase service ‘Amazon Global Store.’ It provides a shopping environment where customers can conveniently purchase tens of millions of Amazon US products.

They are also focusing on increasing customer satisfaction with fast delivery. Through the next-day delivery service ‘Shooting Delivery,’ which allows customers to receive products ordered by midnight on weekdays the very next day, they quickly deliver directly purchased products.

They are also concentrating on their own live commerce platform ‘LIVE11.’ To produce high-quality broadcast content, they opened a dedicated live broadcast studio last August, and recently strengthened their shopping partnership with YouTube, offering live shopping broadcasts that combine simultaneous YouTube streaming with YouTube shopping features.

Ha Hyung-il, CEO of 11st, said, “We are grateful to have our efforts recognized, which we have made from various angles to provide an open market service that prioritizes customer trust and satisfaction,” and added, “11st will do its best to create new and unique customer experiences and shopping environments.”

This content was produced with the assistance of AI translation services.