BNK Busan Bank Selected as an Excellent Company in the 'Korea Consumer Protection Index (KCPI)' for Financial Consumers

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[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] BNK Busan Bank was selected as an excellent company in the regional bank sector of the ‘2022 Korean Consumer Protection Index (KCPI)’ announced by Korea Management Association Consulting (KMAC) on the 29th.

The ‘KCPI’ is an index that measures the degree of consumer experience and perceived quality of products and services, targeting 34 industries and 168 companies, and has been announced since last year.

Since the enforcement of the Financial Consumer Protection Act, Busan Bank has focused its capabilities on protecting transaction customers by operating systems such as ▲Customer Panel System ▲Policy Advisory Group System ▲Integrated Consulting System for Financial Consumer Protection Branches.

In addition, Busan Bank has established a dedicated organization for product development reflecting customer opinions, service enhancement, system improvement, and prevention of financial consumer damage, strengthening activities to prevent incomplete sales, and taking the lead in protecting the rights and interests of financial consumers.

A Busan Bank financial consumer protection officer said, “Being selected as an excellent company in the Korean Consumer Protection Index (KCPI) is the result of the efforts of all Busan Bank employees who prioritize customer protection,” and added, “Busan Bank will continue to think deeply and do its best for the safe financial life of all customers who transact with us.”

Busan Bank was the first in the banking sector to introduce the ‘Senior Supporters’ system, communicating with digitally financially marginalized customers and contributing to job creation for the elderly.

They also established the ‘Happy Financial Customized Counter’ for elderly financial consumers and people with disabilities, the ‘Visiting Busan Bank Senior Counter’ using small mobile branches, and the ‘Senior Exclusive Counseling Center’ for customers aged 65 and over.

This content was produced with the assistance of AI translation services.