What’s Busan? The First Step in ‘City Branding’ Completed... 10,000 Citizens Participated, Busan Keyword Contest Concluded

Panorama of Busan City Hall. (Photo by Busan City Hall)

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan City announced on the 29th that it has concluded the Busan Keyword Contest '#Keyword Brand Imagination Exhibition,' which involved the participation of over 8,000 citizens and ran until the 27th. A total of 8,192 citizens submitted 13,060 keywords.

The keyword contest '#Keyword Brand Imagination Exhibition' was held to derive core keywords of Busan and establish a city identity to be reflected in a new Busan city slogan.

As a result of the contest with over 13,000 keywords, Haeundae was the most frequently mentioned, and keywords related to Busan's sea, such as Gwangalli and Taejongdae, accounted for a large portion.

Additionally, Busan was described as an attractive city with romantic and beautiful aspects like night views and fireworks festivals, as well as innovative and global features such as the 2030 Busan World Expo and smart city initiatives.

Busan City will conduct a 'Busan City Brand Keyword Preference Survey' targeting a total of 1,300 domestic and foreign participants by the 2nd to discover city identities to be reflected in the slogan from the keywords proposed by citizens. On December 12th, a 'Creative Workshop' will be held to finalize the city identity to be incorporated into the new Busan city slogan.

The new Busan city slogan will be selected through the Busan Slogan Contest '#Slogan Brand Imagination Exhibition,' which runs until December 7th, involving citizen participation and planning by the Busan city brand expert group (Brand Imagination Multiplication x), and three final candidates will be presented.

Park Hyung-jun, Mayor of Busan, said, "The first step toward the birth of Busan's new city brand has been taken with the participation of over 10,000 people," adding, "We will present a representative Busan slogan that resonates with citizens within this year, together with the country's top brand experts."

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