Martial Arts, Largest Ever 'Overseas Marketing Battle'... 211 Companies from 36 Countries Participate

Held at COEX, Samseong-dong on 29-30... 1:1 Export Consultations with 750 Korean Companies

Koo Ja-yeol, Chairman of the Korea International Trade Association. (Photo by Korea International Trade Association)

[Asia Economy Reporter Moon Chaeseok] The Korea International Trade Association (KITA) announced on the 29th that it will hold the largest-ever "2022 KITA Overseas Marketing Expo."

The event, held over two days starting today at COEX in Samseong-dong, Gangnam-gu, Seoul, will host 211 buyers from 36 countries and 750 domestic export companies.

Among the participants, buyers from ASEAN markets such as Vietnam, Indonesia, and Malaysia, which are Korea's key export markets, account for about 75%. Approximately 50 distribution buyers from strategic markets including the Middle East, South America, and Europe will also visit Korea.

Notable Southeast Asian buyers include Hong Kong cosmetics beauty chain "Watsons," Thailand's large supermarket "Big C," and Vietnamese wholesale and retail distribution company "Saigon Coop." They visit Korea to source Korean premium consumer goods such as "K-Beauty" and "K-Food."

In the strategic Middle Eastern market, participants include the Middle Eastern home furnishing chain "Home Center" and Indonesia's supermarket chain "Lulu Group Retail." Not only consumer goods companies but also UAE energy solution company "Empire One Group" and machinery and ship specialist company "Aries Marine" are participating.

Putri, Director of Lulu Group Retail, said, "This is a golden opportunity to find Korean food and cosmetic products to supply to large hypermarkets," adding, "It was worthwhile to clear my schedule and participate in the event."

Side events providing overseas expansion and investment information to participating companies will also be held. These include "Trade and Investment Seminars and Consultations Directly from Foreign Diplomats in Korea," "Overseas Marketing Strategy Insight Seminars," "Supply Chain Diversification Online Consultations," export company financial support consulting, and online platform utilization business consulting.

At the event, KITA Chairman Koo Ja-yeol said, "To fully support Korean companies' overseas marketing, we plan to expand the regions and scale of export consultation meetings next year," adding, "We will focus on targeting industries and items with high growth potential and competitive key strategic markets to lead the way in overcoming the export crisis."

Meanwhile, KITA will publish 2,000 copies of the success story collection "Export, the Hope of K.O.R.E.A" and distribute them free of charge at the event. The e-book version will be available on the KITA website. The collection contains stories of 29 domestic companies that succeeded in exports through participation in domestic and overseas export consultation meetings, overseas exhibitions and Hallyu fairs, and utilization of e-commerce platforms such as "Trade Korea" and "Kmall24."

This content was produced with the assistance of AI translation services.