Galleria, Year-End Exhibition of Artist Lee Geonyong's Paintings and NFTs

Exhibition poster of artist Lee Geon-yong at Galleria. (Photo by Galleria)

[Asia Economy Reporter Jeon Jinyoung] Galleria Department Store announced on the 28th that it will hold a pop-up exhibition titled ‘LOVE CHRISTMAS with Lee Geonyong’ featuring the master of Korean experimental art, Lee Geonyong, at its luxury hall from the 2nd to the 25th of next month. Notably, this exhibition will simultaneously showcase the artist’s non-fungible token (NFT) works along with his paintings and drawings.

Lee, known as a master of experimental art in Korea, is famous as a painter who led the Korean avant-garde movement. In particular, his works created through movements of his own body have expanded into the genre of performance art, drawing significant attention in the art world.

This exhibition will present the artist’s representative painting and drawing works of ‘Bodyscape 76-3,’ as well as the digitized NFT version titled ‘Digital Bodyscape 76-3.’

Bodyscape 76-3 is the artist’s signature work, known as the so-called ‘heart painting,’ where he completed a heart shape by drawing semicircles with his left and right hands on a canvas turned away from his back.

Digital Bodyscape 76-3 is the NFT version of this work and marks Lee Geonyong’s first NFT piece. Especially at this Galleria exhibition, when purchasing this NFT work, the artist’s avatar will appear in the metaverse and begin body drawing, allowing the purchaser to own the resulting artwork.

A Galleria representative said, “We plan to decorate various parts of the department store with Lee Geonyong’s works to convey a warm and lovely Christmas atmosphere to visiting customers.”

This content was produced with the assistance of AI translation services.