Lotte Hi-Mart Opens Megastore Dongtan Hosu Park Branch... "Targeting the MZ Generation"

Experience IT Electronics Including Console Games

Exterior view of Megastore Dongtan Hosu Park branch. (Photo by Lotte Hi-Mart)

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 25th that it has opened the Dongtan Hosu Park Mega Store, covering approximately 2,000㎡ (605 pyeong).

The Dongtan Hosu Park store is designed around the Hi-Mart Digital Playground, an IT appliance experience corner favored by the MZ generation (Millennials + Generation Z), featuring console games, VR devices, and more, tailored to the characteristics of the Dongtan area, which has a high proportion of teenagers. The Hi-Mart Digital Playground corner can be found on the second floor of the store. It showcases a variety of products ranging from popular console games such as Nintendo Switch, Xbox, and PlayStation to premium speakers like Geneva and Marshall. Customers can also consult and purchase gaming PCs from various brands including Lenovo and Samsung Electronics. Logitech racing wheel gaming gear is also available for hands-on experience.

On the third floor of the store, visitors can explore brand specialty zones featuring premium products from brands such as Samsung Electronics, LG Electronics, Winia, and Cuckoo. Each brand zone is set up as a showroom displaying premium products like TVs, kimchi refrigerators, and washing machines. Concierge rooms are also provided throughout the store to offer purchase consultations in a comfortable atmosphere, enhancing customer convenience.

At the first-floor entrance, a VP (Visual Presentation) zone has been established. This space, designed with landscaping and a modern aesthetic, allows customers to easily view various featured products such as popular models and promotional items. It introduces this month’s promotional products, including TVs popular due to the World Cup and kimchi refrigerators favored during the kimchi-making season, helping consumers who visit the store shop conveniently.

A Lotte Hi-Mart official stated, “The Dongtan Hosu Park Mega Store is a store focused on IT appliance experiences such as gaming PCs, drones, and coding robots, tailored to the MZ generation’s preferences. We will continue to open mega stores, which have been steadily increasing in sales, next year as well, striving not only to improve profitability but also to provide customers visiting the store with an enjoyable shopping experience.”

This content was produced with the assistance of AI translation services.