SK Inno Volunteer Activity 'Sanhaejinmi' Wins Korea PR Award in Public and Social Campaign Category

On the 22nd, Winners Selected and Awarded in the Public/Public Interest Campaign Category at the 30th Korea PR Awards Ceremony

At the '2022 PR Day and Korea PR Awards' ceremony held on the 22nd at Sebitseom in Seocho-gu, Seoul, Professor Shin Ho-chang of Sogang University (left), chairman of the Korea PR Awards Steering Committee, and Park Hyun-seop, PL of SK Innovation Value Creation Center, are taking a commemorative photo. Photo by SK Innovation

[Asia Economy Reporter Donghoon Jung] SK Innovation announced on the 24th that its 'Sanhaejinmi' campaign, which has been promoted to address environmental issues, was selected as the winner in the Public and Social Campaign category at the '2022 PR Day and Korea PR Awards.'

Sanhaejinmi means 'Let’s make the mountains (San) and seas (Hae) truly (Jin) beautiful (Mi),' and it is a plogging volunteer campaign carried out by SK Innovation as a practical activity. Plogging is the activity of picking up trash while jogging or walking.

Since last year, SK Innovation has conducted the Sanhaejinmi campaign with direct participation from management and employees, emphasizing efforts to raise nationwide awareness of environmental pollution, which adds significant meaning to the award.

The Public and Social Campaign category selects outstanding projects through evaluation stages focusing on the public nature and social value of projects conducted by corporations and government agencies, including ▲Research ▲Planning ▲Programming ▲Evaluation.

The Sanhaejinmi activities have been widely carried out domestically and internationally over last year and this year. SK Innovation employees and affiliates have participated in Sanhaejinmi plogging activities across the country, including Seogwipo City in Jeju, contributing to preserving clean and beautiful nature. SK Innovation members at overseas business sites in the United States, China, and Poland also joined the plogging efforts.

Hyunseop Park, PL of SK Innovation’s Value Creation Center, said, "The selection of the Sanhaejinmi campaign as the grand prize winner in the Public/Social category of the Korea PR Awards recognizes the sincerity of this nationwide campaign carried out together by SK Innovation, partner organizations, and citizens," adding, "We will further develop the Sanhaejinmi activities so that they become a habitual part of our daily lives for environmental protection beyond just a campaign."

This content was produced with the assistance of AI translation services.