LG Household & Health Care Appoints Lee Jeong-ae as New President... Vice Chairman Cha Seok-yong Steps Down

Lee Jeong-ae, the new president of LG Household & Health Care. Photo by LG Household & Health Care

[Asia Economy Reporter Moon Hyewon] On the 24th, LG Household & Health Care held a board meeting and promoted Lee Jeong-ae, currently head of the beverage division, to become LG Group's first female president and appointed her as CEO.

President Lee is the first female executive to come from LG Household & Health Care's new employee recruitment. She joined the company in 1986 and started marketing in the household goods sector, subsequently handling marketing for various product lines such as hair care, body wash, and diapers.

Since being appointed head of the household goods division in 2011, President Lee has steadfastly navigated challenging business environments with differentiated marketing strategies and successfully advanced product premiumization, solidifying the number one position in the household goods market. These achievements earned her the distinction of becoming LG Group's first female president from new employee recruitment.

Meanwhile, Cha Seok-yong, vice chairman who led LG Household & Health Care for the past 18 years, is reported to have decided to retire voluntarily to pave the way for successors.

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