Torres Confident... Ssangyong Motor Invites Top Central European Dealers to Pyeongtaek Plant
Torres Overseas Expansion Aligns with Company Future Vision Sharing
[Asia Economy Reporter Kiho Sung] Ssangyong Motor announced on the 23rd that it invited sales network representatives, including Central European dealership officials, to its Pyeongtaek plant to expand global sales.
The event took place over a one-night, two-day schedule starting on the 21st, with more than 60 outstanding Central European dealers attending, including dealership and affiliated dealer (sales office) representatives from Germany and Belgium.
The dealership representatives toured the Pyeongtaek plant production line and design center in person, sharing time to discuss the company's current status, future strategic models, design philosophy, and Ssangyong Motor's future development strategies.
In particular, through meetings with officials from the Overseas Business Headquarters and Product Headquarters, they shared mid- to long-term visions such as local marketing and product strategies by market, export plans, and exchanged various opinions to expand global sales.
Meanwhile, from the 19th over a one-night, two-day schedule, Ssangyong Motor held a press conference and test drive event at Torres del Paine National Park in southern Patagonia, South America, the origin of the Torres name of the Torres model, attended by press corps and regional dealership officials from Latin America, the Middle East, and Africa, marking the start of full-scale global market sales expansion.
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Yeonjae Lee, Executive Director of Ssangyong Motor's Overseas Business Headquarters, said, “For the first time since the completion of the corporate rehabilitation process, we invited major export country dealerships to the Pyeongtaek plant to share the company's future development strategies.” He added, “We will accelerate global sales expansion by strengthening local marketing and brand awareness strategies for each global market, as well as securing competitiveness in overseas markets through close cooperation and partnerships with overseas networks.”
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