Element Company Wins 3 Categories at German 'iF Design Award'

Element Company Wins 3 Main Awards at the 'iF Design Award 2022'

[▲ ‘iF Photo - Design Award 2022’ Communication, Product/Service Branding category winner ‘365iljang’ project]

Element Company (LMNT COMPANY, CEO Choi Jang-soon) won a total of three awards at the ‘2022 iF Design Awards.’ Element Company is a top-class domestic agency that advocates brand humanities and develops business and brand strategies and creative work using methodologies from philosophy, humanities, and semiotics.

The ‘iF Design Award,’ established in 1953, is the most prestigious award in the field of design and is regarded as one of the world’s top three design awards alongside Germany’s ‘Red Dot Design Award’ and the United States’ ‘IDEA (International Design Excellence Award).’

At the ‘iF Design Awards 2022,’ over 11,000 entries from 57 countries worldwide competed. Winners were selected by comprehensively evaluating design distinctiveness and impact across nine categories: △Product △Packaging △Communication △Concept △Interior △Architecture △Service Design △User Experience (UX) △User Interface (UI).

Element Company handled the brand strategy, creative work, and interior design for the new-concept edit shop ‘365iljang’ at Gwangjang Market and the rooftop wine bar ‘Hidden Hour,’ winning main awards in three categories: communication, product/service branding, and interior design.

[▲ ‘iF Design Award 2022’ Communication, Interior category winner Hipster Wine Bar ‘Hidden Hour’ project]

This project, commissioned by ‘Parkgane Bindaetteok’ to revitalize the traditional market district affected by COVID-19, was carried out as branding aimed at attracting new millennial and Gen Z customers. Element Company stated that the branding for 365iljang and Hidden Hour was planned from a humanities perspective that discovers modernity within tradition and reinterprets tradition from a contemporary viewpoint to define the essence of the new market.

Element Company CEO Choi Jang-soon said, “365iljang is a first-floor edit shop for the mutual growth of Gwangjang Market merchants, offering a variety of curated products to suit diverse tastes,” and added, “Hidden Hour, equipped with the new concept of a hipster wine bar, will bring young and fresh vitality to Gwangjang Market, which had only been associated with Makgeolli.”

This content was produced with the assistance of AI translation services.