Kia Awards Ceremony for PBV Idea Contest Using Ray EV

Jeong Heung-gi Wins Grand Prize in Business and Lifestyle Category

[Asia Economy Reporter Kiho Sung] Kia announced on the 22nd that it held the 'Purpose-Built Mobility (PBV) Idea Contest Award Ceremony using the Ray EV.'

At the award ceremony held at EV6 Unplugged Ground Seongsu, key officials including Kim Sang-dae, Head of Kia eLCV Business Division, Kang Ju-yeop, Head of Kia New Business Planning Office, and Joo Yong-wan, Chairman of the Small Parcel Delivery Agency Mutual Aid Association, attended. This contest was organized to identify the diverse needs of consumers using vehicles and to develop new customized PBVs.

From July to October, a total of 163 diverse ideas were submitted across three contest categories: ▲Business (small business owners and startup entrepreneurs using vehicles for business) ▲Lifestyle (general public using vehicles for various daily purposes) ▲Customizing (specialized business operators).

Kia formed a panel of judges consisting of experts in related fields and comprehensively evaluated the originality, feasibility, and expected effects of the ideas, selecting a total of 15 award-winning teams: 2 Grand Prize winners (each receiving 10 million KRW), 3 Excellence Award winners (each receiving 3 million KRW), and 10 Merit Award winners (each receiving 1 million KRW).

The Grand Prize in the Business and Lifestyle categories was awarded to Mr. Jeong Heung-gi for proposing a 'modular interior inspired by the science box method.' This idea involved installing standardized holes inspired by the science box on the inner walls of the Ray EV, allowing individuals to easily attach various necessary components. It received high evaluations from the judges for its originality and consumer needs perspective.

The Grand Prize in the Customizing category was awarded to the company 'Yongsan' for proposing an 'urban small-scale logistics transportation system.' This idea involved installing a foldable cart and electric sliding panels inside the Ray EV, enabling safer and faster logistics transportation in complex urban environments. It received high evaluations from the judges in terms of feasibility and scalability.

Additionally, ▲the company 'Diver' proposing the 'Delivery Support Robot Ray BOT,' ▲the general participant team 'Eoyeogaja' proposing 'Ray Child Care for Children,' and ▲the company 'KC Motors' proposing 'High Roof Ray and Customer Customized Bespoke Trim Configuration' received Excellence Awards in the Business, Lifestyle, and Customizing categories, respectively.

A Kia official stated, "This idea contest holds great significance in that we were able to concretely build the PBV ecosystem together with customers," adding, "We will continue to provide opportunities to listen to customers' diverse opinions regarding PBVs in the future."

This content was produced with the assistance of AI translation services.