[Asia Economy Reporter Jang Hyowon] Heungkuk Securities analyzed on the 22nd that Aurora World’s strong growth in the third quarter of this year is excellent, and record-high performance is expected in the future as well.


Choi Jongkyung, a researcher at Heungkuk Securities, stated in a report on the same day, "Aurora World, established in 1981, is a company specializing in character and toy development and production," and added, "Overseas, it is recognized for its high brand and content value with the 'Yohoo and Friends' series, and domestically with the 'Shinbi Apartment' toy product line."


Researcher Choi emphasized, "Aurora’s third-quarter sales this year increased by 19.5% year-on-year to 59.2 billion KRW, and operating profit rose by 89.7% to 5.6 billion KRW," adding, "It is important to note that the strong performance, breaking the highest quarterly sales record, continues every quarter."


He continued, "The cumulative sales for the third quarter this year reached 173.4 billion KRW, up 36.1% year-on-year, which is already close to the 178.1 billion KRW annual sales of 2021, and operating profit on a cumulative third-quarter basis was 16.1 billion KRW, surpassing the record-high operating profit set in 2017."


Furthermore, he explained, "Although global logistics costs and freight rates, which surged around the 2020 COVID-19 pandemic, have stabilized downward this year, they still remain at levels higher than the historical average," and projected, "Assuming normalization expected next year, this could lead to further profitability improvement through cost ratio enhancement or market share expansion based on price competitiveness, making the situation 'excellent now but even better in the future.'"





This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing