Lotte Home Shopping and Hotel Use Virtual Human Lucy as Model... "Creating Hocance Content"
Introduction to Hotel Facilities and Surrounding Areas
[Asia Economy Reporter Lim Chunhan] Lotte Home Shopping and Lotte Hotel announced on the 22nd that they will launch a hotel vacation content featuring the virtual human model ‘Lucy’.
This content showcases Lucy experiencing various locations, including the rooms and lounges inside Lotte Hotel Seoul, as well as the surrounding areas, blending virtual and real worlds. Under the theme of enjoying the most Seoul-like stay called Seoul Full Day and Night, it is composed of two concepts: an Active Day enjoying the charm of Euljiro, where the old and new of Seoul harmonize, including a walk around Eulji, and an Inspiring and Relaxing Day enjoying works by famous artists inside Lotte Hotel Seoul and having afternoon tea and happy hour at the lounge.
Using technologies such as visual effects (VFX) and real-time engines, about 10 pieces of content in photo and video formats were produced. They have been introduced through Lucy’s official social media channels since this month, and video content will be released on Lotte Hotel’s official YouTube channel starting next month.
As the virtual human marketing market is becoming active, Lotte Home Shopping is expanding the activities of its self-developed virtual human Lucy, starting with SNS influencer activities, to advertising models for domestic and international companies such as new car launches and automobile marketers, as well as partnership marketing.
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A Lotte Home Shopping official said, “Following the expansion of the virtual human market, Lucy is expanding her activities as an influencer, entertainer, and live commerce host. This content is also a unique marketing collaboration with Lotte Hotel, and we plan to continue showcasing various aspects of Lucy through technological advancement in the future.”
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