Why Samsung Electronics Showcased High-Performance SSDs at G-STAR

990 PRO and T7 Shield Exhibited at G-STAR 2022
SSD Attention Rises with High-Spec Game Releases
Samsung "Gaming-Specialized Storage is Important"

An experience zone set up at the Samsung Electronics G-STAR exhibition hall where visitors can try the high-performance SSD '990 PRO' optimized for gaming / Provided by Samsung Electronics

[Asia Economy Reporter Kim Pyeonghwa] Samsung Electronics is showcasing its semiconductor products at the country's largest game exhibition, seeking opportunities in the gaming market. As demand for high-performance products continues to rise in the rapidly growing gaming sector, the company is actively responding to related needs.

According to the semiconductor industry on the 19th, Samsung Electronics participated in 'G-STAR 2022,' held from the 17th to the 20th at BEXCO in Haeundae-gu, Busan, where it set up a booth and introduced solid-state drives (SSD) optimized for gaming.

Samsung Electronics has previously participated in G-STAR, setting up booths and showcasing semiconductor products that support gaming functions alongside its monitors. This year, the company organized the largest exhibition space ever and put significant effort into displaying semiconductor products. It introduced the 990 PRO series, an SSD optimized for large-capacity graphic tasks such as gaming, and the portable SSD T7 Shield. Various experience zones were also prepared to allow visitors to interact with and experience Samsung’s SSD products.

SSD is a large-capacity storage device that stores information in memory. Compared to the auxiliary storage device, hard disk drives (HDD), SSDs are faster and generate less heat and noise. Lightweight design is also an advantage. In the gaming market, where high-spec games are continuously released, high-performance SSDs alongside graphics processing units (GPU) are gaining attention. Lee Gyu-young, Executive Director of Samsung Electronics’ Memory Business Division, said, "As immersive high-definition, high-capacity graphic games increase, the importance of storage specialized for gaming is growing."

To meet these market demands, Samsung Electronics launched the 990 PRO and the 990 PRO Heatsink with enhanced thermal control last month. Equipped with a newly designed controller using Samsung’s latest V-NAND technology, this SSD product improves random write speed by 55% and read speed by 40% compared to previous models. In the Forspoken game, developed by Luminous Productions and scheduled for release next year, the map loading time takes only one second.

Industry experts evaluate that as the memory semiconductor industry faces sluggish market conditions, Samsung Electronics’ pursuit of opportunities in the gaming market could be another viable alternative. According to market research firm Mordor Intelligence, the global gaming market recorded $198.4 billion (approximately 264.11 trillion KRW) last year and is expected to grow at an average annual rate of 8.94% to reach $340 billion (approximately 452.61 trillion KRW) by 2027.

This content was produced with the assistance of AI translation services.