"Harmony of White Wine and Green Maesil" HiteJinro Launches 'Maehwasu White'
[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 17th that it will launch a new product of the fruit wine Maehwasu called 'Maehwasu White.'
Maehwasu White is characterized by a refreshing taste, achieved by blending white wine and green plum extract in an optimal ratio. It has a lower sugar content and a higher white wine content compared to the existing Maehwasu.
The packaging emphasizes freshness by using green color. The bottle shape and font of the existing Maehwasu are maintained, while the plum blossom and bottle cap are differentiated with green color. The alcohol content and retail price of Maehwasu White are the same as those of Maehwasu. The new product is scheduled to be released in the fourth week of this month.
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Seongtaek Oh, Executive Director of Marketing at HiteJinro, said, "We launched the new product reflecting consumers' demands for novelty and diversity," and added, "Please look forward to various consumer activities related to Maehwasu White."
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