"Rich Cheddar Cheese Flavor" Orion Launches 'Kkobuk Chip Crunch Cheese Flavor'

[Asia Economy Reporter Eunmo Koo] Orion announced on the 17th that it has launched a new product, ‘Kkobuk Chip Crunch Cheese Flavor,’ which combines a crispy four-layer texture with the rich flavor of cheddar cheese.

Kkobuk Chip Crunch Cheese Flavor features cheddar cheese evenly sprinkled between the four layers of the snack, allowing consumers to fully enjoy the savory and rich taste unique to cheese. The dough is made with domestically produced yogurt fermentation starter and then aged, providing a richer taste and texture.

Orion began developing the product based on the idea of incorporating cheddar cheese, commonly used in pizza, sandwiches, and cakes, into a snack. During the development phase, the company finely adjusted the size and amount of cheese powder to find the optimal ratio with the four-layer texture, according to the company. Following the existing ‘Corn Soup Flavor,’ Orion is expanding its sweet and salty lineup and expects the popularity of Kkobuk Chip to increase further alongside sweet flavors such as ‘Choco Churros Flavor’ and ‘Dalkong Injeolmi Flavor.’

An Orion representative stated, “We expect the harmony of the four-layer texture and cheese flavor to appeal not only to young people who enjoy snacks but also to home drinkers and solo drinkers who enjoy wine and other beverages. Since it has established itself as a hit product both domestically and globally, we will continue to introduce products that reflect the diverse tastes of consumers at home and abroad.”

This content was produced with the assistance of AI translation services.