Lotte Mart's Exclusive Launch of 'Sagol Deulkkae Miyeokguk Ramen' Sells 10,000 Units in 5 Days

Paldo Sagol Perilla Seaweed Soup Ramen released by Lotte Mart. (Photo by Lotte Mart)

[Asia Economy Reporter Jeon Jinyoung] Lotte Mart's exclusively launched 'Paldo Sagol Perilla Seaweed Soup Ramen' achieved sales of over 10,000 units within five days of its release on the 10th.

According to Lotte Mart on the 16th, Paldo Sagol Perilla Seaweed Soup Ramen combines the top two best-selling broth dishes, Sagol Gomtang and seaweed soup, into a convenient ramen product that allows consumers to enjoy rich perilla seaweed soup easily. The product features a seaweed and beef bone broth base enhanced with perilla oil and perilla sauce to create a rich soup flavor, while the noodles, blended with potato starch, provide a chewy and elastic texture.

This product reflects the new food culture of consumers in their 20s and 30s who enjoy savory and healthy flavors, and it targets the preferences of the MZ generation (Millennials + Generation Z), who are enthusiastic about unique products that did not exist before.

Paldo Sagol Perilla Seaweed Soup Ramen is also available on the Lotte Mart mall within Lotte ON, and to celebrate the new product launch and to thank customers for their enthusiastic support, a '1+1' promotion is being held until the 30th of this month for purchases made with a Lotte Card at all offline Lotte Mart stores.

Lee Youngjoo, Product Planner (MD) of the Seasoning and Substitute Food Team at Lotte Mart, said, "Noticing the increase in 20s and 30s consumers seeking healthy food rather than spicy food after the pandemic, we developed a seaweed soup ramen product that allows people to easily and conveniently enjoy a savory taste." She added, "We will continue to respond quickly to changing food culture trends and strive to develop trendy and delicious products."

This content was produced with the assistance of AI translation services.