The World of 'Haribo' with Samhwa Paint

Samhwa Paint's eco-friendly paint series 'iLux' was applied in the media art exhibition hall of 'Haribo'.
[Photo by Samhwa Paint]

[Asia Economy Reporter Kim Jong-hwa] Samhwa Paint Industrial sponsored its eco-friendly paint series 'iLux' for the media art exhibition of the global jelly brand 'Haribo'.

The exhibition, held at the Central Museum in Insadong, Jongno until March 12, 2023, commemorates the 100th birthday of 'Goldb?ren', the bear-shaped jelly of Haribo, the world's largest German jelly brand.

Inside the exhibition hall, the walls and the bear-shaped Goldb?ren sculptures were painted with Samhwa Paint's eco-friendly premium product, 'iLux' paint. In particular, the exhibition features vivid and diverse colors of paint, providing visitors with an immersive experience into the world of Haribo.

Samhwa Paint is conducting online and offline events to celebrate the Haribo exhibition. Customers who purchase color paint from the Samhwa Paint online mall will receive tickets to the Haribo exhibition. Additionally, visitors who take a certification photo with the Samhwa Paint NCS color number at the Haribo exhibition hall and upload it on Instagram will be entered into a draw to win coffee gifticons and household items.

A representative from Samhwa Paint stated, "The iLux paint used in this exhibition is a brand that combines the technology and pride of Samhwa Paint, a leading paint company with 76 years of tradition, with the value of the environment," adding, "As part of ESG management, Samhwa Paint is actively supporting not only the environment but also culture and the arts."

Meanwhile, the 'i' in Samhwa Paint's iLux series stands for eco-friendliness, meaning 'safe to use even in spaces with children,' and 'Lux' signifies 'realizing trustworthy, high-quality value.'

This content was produced with the assistance of AI translation services.