Homeplus Launches Sales and Campaign for Australian Wine 'Ink Series Wine'

‘Leave your Mark’ campaign poster linked with the five types of Australian wine Ink series conducted by Homeplus. (Photo by Homeplus)

[Asia Economy Reporter Jeon Jinyoung] Homeplus is selling five types of Australian wine from the 'Ink Series' and will run the related 'Leave your Mark' campaign from the 18th until the end of the year.

According to Homeplus on the 14th, the Ink Series is a premium wine brand 'Grant Burge' from Australia's largest wine company 'Accolade,' targeting the younger generation. Unlike traditional wines, it features dynamic packaging designs that appeal to the tastes of the 20s and 30s demographic. The series consists of five types: ▲Barossa Ink Shiraz ▲Barossa Ink Cabernet Sauvignon ▲McLaren Vale Ink Shiraz ▲Coonawarra Ink Cabernet Sauvignon ▲Margaret River Ink Cabernet Sauvignon, available at 133 Homeplus stores nationwide.

Additionally, Homeplus is collaborating with Accolade Wine Korea to support and encourage the dreams of the younger generation through a campaign running at all Homeplus stores until the 31st of next month.

The campaign is an audition-style program where participants submit their dreams, and two selected teams receive mentoring and sponsorship funds to start their journey toward achieving those dreams. It was designed to encourage young people to live a 'dreaming life' rather than settling for reality.

First, customers who purchase any of the five Ink Series wines at Homeplus can scan a QR code to get detailed information about the campaign. The QR code also includes encouragement videos from mentors who have achieved their dreams in their respective fields, such as calligrapher Lee Jeonghwa, pilot and film director Lee Dongjin, Yoon Seungcheol, head of the Uninhabited Island Theme Research Institute, and the WePlay paper airplane world champion team.

Based on this, participants submit a 'dream plan' and a 'self-introduction video.' After review by Homeplus and Accolade, 10 teams will be selected. These teams will present their plans, and two final winning teams will each receive 5 million KRW in sponsorship funds to support their dream journeys.

Lee Taekmin, buyer of the alcoholic beverages team at Homeplus, said, "As someone who struggled with dreams in their 20s and 30s, this campaign is very meaningful," adding, "We hope people take the opportunity to achieve their dreams with Ink Series wine at Homeplus."

This content was produced with the assistance of AI translation services.