Lotte ON sells Jeju Island's 'Ddotddot Ramyeon'... "Supporting Farmers and Small Businesses"

Exclusive Planned Product Launch with DigDig

Lotte ON will introduce ‘Ddotddot Ramen,’ a Jeju region specialty product, through the ESG (Environment, Social, Governance) project 'Iroon Brand' until the 27th of this month. (Photo by Lotte ON)

[Asia Economy Reporter Lim Chunhan] Lotte ON announced on the 14th that it will introduce ‘Ttotttot Ramen,’ a Jeju region specialty product, through the ESG (Environmental, Social, and Governance) project called the 'Iroon Brand' until the 27th of this month. The Iroon Brand is a monthly project that seeks out brands engaged in eco-friendly and mutually beneficial management activities that benefit the planet and society, actively promoting their value to customers and helping to boost consumption of related products.

Ttotttot Ramen is the name of a menu item sold at a young entrepreneur’s store located in Jeju Island. The word "ttotttot" means "warm" in the Jeju dialect. Seeing that Jin Ramen is used as the basic ingredient for Ttotttot Ramen, Ottogi commercialized it as a packaged ramen product and sells it exclusively at souvenir shops in Jeju. To embody the spirit of regional coexistence, Ottogi uses broth, vegetables, and other raw materials sourced from the Jeju area in Ttotttot Ramen.

Lotte ON also planned a special exclusive collaboration product between Ottogi Ttotttot Ramen and DigDig to widely promote the value of coexistence. DigDig is an activity community where people in their 20s and 30s gather to enjoy hiking, cycling, camping, running, and other activities together. The warm DigDig 3-piece set consists of Ottogi Ttotttot Ramen, a DigDig hat (beanie), and a Jeju Ttotttot patch, and will be sold in a limited quantity of 500 sets.

A Lotte ON representative said, “Beyond simple product discounts and events, we have prepared various promotions such as planning exclusive products in collaboration with DigDig and programs that allow customers to tour the region. We hope everyone will enjoy participating in regional coexistence.”

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