CU Holds Ready-to-Eat Meal Package Design Contest Targeting MZ Generation

CU Design Contest Poster (Photo by BGF Retail)

[Asia Economy Reporter Jeon Jinyoung] CU announced on the 13th that it will hold a design contest to apply designs reflecting the sensibilities of MZ generation (Millennials + Generation Z) customers to packaging and release them as convenient food products.

Through the contest, CU aims to involve customers in the product planning process to increase brand intimacy and differentiate convenient foods with packaging featuring fresh ideas.

The contest target products are two items in the hamburger and sandwich categories: ‘Real Beef Cheeseburger’ and ‘Whole Wheat Ham Sandwich.’ Participants can choose one product and submit their designed packaging along with a brief explanation on the ‘Spektory’ contest website.

The contest site can also be accessed via links on Pocket CU, the CU homepage, and CU’s official Instagram, and multiple submissions are allowed.

The contest, running until the end of November, will have internal expert judging, selecting one grand prize winner, two excellence award winners, and two encouragement award winners by the end of December. The grand prize is 2 million KRW, excellence awards are 300,000 KRW each, and encouragement awards are 200,000 KRW each, totaling 3 million KRW in prize money. Winning designs will be officially applied to product packaging and sold nationwide at CU stores in the first half of next year.

Jo Hyejung, head of the BGF Retail Design Team, said, “The winning works of this contest will become actual products available at over 16,000 CU stores nationwide, making this a meaningful event for both CU and customers. We will continue to prepare programs that allow MZ customers, who seek various kinds of fun, to participate directly.”

This content was produced with the assistance of AI translation services.