Bang Si-hyuk: "BTS, the starting point and driving force of HYBE, strengthening competitiveness through collaboration between labels"

HYBE, 2022 Company Presentation with the Community
Chairman Bang Si-hyuk: "We Cannot Take a Step Without ARMY"
"Innovating the Music Industry and Co-evolving... The Community is the Owner"
Expressing the Will that the Quality of Music and Content is 'Non-Negotiable'

2022 HYBE Company Presentation with the Community_Chairman Bang Si-hyuk. Photo by HYBE

[Asia Economy Reporter Kim Heeyoon] "BTS is the starting point of HYBE and the driving force that has brought us this far. Without ARMY, we cannot take a single step forward."

On the 10th, Bang Si-hyuk, chairman of HYBE, emphasized BTS and ARMY as the growth engines of HYBE in the video of the '2022 HYBE Company Presentation with the Community.'

On this day, HYBE shared the story of a company that grows and evolves together and seeks boundaryless expansion through the ‘HYBE Company Presentation with the Community.’ Under the theme of ‘coevolution,’ various entities forming the HYBE community appeared and presented HYBE’s aspirations through the process of seeking answers to questions posed to each of them.

The HYBE community, through the company presentation, emphasized the importance of the value of music and content, which is the foundation of the multi-label strategy, while reaffirming the commitment to never compromise on the quality of music and content.

A community evolving together and innovating the music industry: Seeking answers to “Why HYBE?”

This company presentation video contained content about how labels, artists, and various independent corporations and business divisions under HYBE, operating under an organic cooperative system with a multi-label strategy, are innovating the music industry.

It began by posing the question of what factors act as the focal point and driving force amid the rapid innovation and business expansion process. Members driving HYBE candidly shared stories about HYBE’s core values and new attempts to expand fan experiences in search of answers.

The video featured members working in HYBE’s major business sectors such as labels, solutions, and platforms, as well as HYBE Labels artists, Chairman Bang Si-hyuk, CEO Park Ji-won, and other executives. They showed traces of intense contemplation in seeking answers to the question “Why HYBE?” Also, as HYBE decided to adopt the advancement of the multi-label strategy as a mid- to long-term growth engine, members of HYBE’s affiliated labels appeared to share their inner thoughts and untold stories with the HYBE community. In the process, many cases of organic collaboration among labels, solutions, and platform sectors pursuing the highest content quality were introduced.

2022 Hive Company Presentation with the Community_CEO Jiwon Park. Photo by Hive

Seeking coevolution for ‘non-negotiable quality’ of music and content

HYBE’s company presentations have continuously raised topics related to innovation in the music industry. The 2020 company presentation during the Big Hit Entertainment era, HYBE’s predecessor, introduced the ‘Big Hit Winning Formula’ and ‘Big Hit Ecosystem,’ expressing the determination to innovate the music industry through these. Last year’s presentation clearly stated the pursuit of boundaryless expansion under the keyword ‘Boundless.’

This year’s presentation introduced achievements in boundaryless expansion so far, collaboration between the label and solution sectors, and various success stories related to the fusion of the music industry and technology. It also made clear that the value of music and content, which forms the foundation, can never be compromised. This is also the direction of coevolution that all entities forming the HYBE community aim for.

Chairman Bang defined “not fearing new attempts” as HYBE’s DNA and expressed his belief that “the content we create must be the best for fans who await artists’ new music and new appearances.” He also emphasized that this is like a ‘ground rule’ respected by the HYBE community.

The message also included gratitude toward BTS and fans and the ongoing bond with ARMY. Chairman Bang stated, “BTS is our starting point and the driving force that has brought us this far,” and firmly said, “Without ARMY, we cannot take a single step.” He also expressed gratitude for fans serving as communication partners, promoters, marketers, and guides who prevent HYBE from going in the wrong direction.

CEO Park Ji-won appeared at the end of the video to summarize the activity plans of HYBE Labels artists such as &TEAM, TOMORROW X TOGETHER, SEVENTEEN, fromis_9, NewJeans, and LE SSERAFIM. Along with the artists’ activities, he pledged to inform fans first about the results of various ongoing projects. CEO Park said, “There are many heavy questions and tasks posed to HYBE,” and added, “We want to use that weight as a driving force to continue evolving.”

CEO Park acknowledged that “evolving together with the various entities forming the HYBE community is a difficult task,” but concluded the company presentation by expressing the will for coevolution, saying, “Nevertheless, HYBE will evolve together with the community.”

This content was produced with the assistance of AI translation services.