"Fashion Peak Season Returns"... CJ OnStyle Sees Outerwear Sales Soar

Outer Festa Records Order Amount of 26 Billion Won

The Edge Quilting Goosecape Jacket. (Photo by CJ OnStyle)

[Asia Economy Reporter Lim Chunhan] Recently, as chilly weather continues, the number of consumers purchasing winter outerwear has increased.

On the 10th, CJ OnStyle recorded approximately 26 billion KRW in order amounts during the Outerwear Festa held from the 24th of last month to the 6th of this month. CJ OnStyle plans to actively respond to customer demand by showcasing new outerwear from popular fashion brands, led by exclusive fashion brands Celeb Shop Edition and G Studio, as well as Saint James, Studio Tomboy, Giordano, and others.

Among the new outerwear, quilted lightweight padding is gaining attention. Lightweight padding is a popular winter season item that can be worn alone or as a point inner layer under a coat, making it suitable for looks ranging from commuting to outdoor wear. This year, lightweight padding featuring quilting designs such as waves and diamonds is trending.

A CJ OnStyle representative said, “Winter outerwear tends to have a high unit price per item, but customers often want to buy quality clothes at once, so many are looking for pretty and high-quality outerwear. As the full-scale winter clothing sales begin in November, we plan to strengthen our position in the fashion market through this season’s outerwear launch.”

This content was produced with the assistance of AI translation services.