Lotte ON Opens Fashion Specialty Store 'On and the Style' "Up to 40% Discount"

From Department Stores to Soho... Gathering Over 800 Fashion Brands
Enhancing Product Exploration Experience... Detailed Filters by Gender, Brand, etc.
Strengthening Size Reviews, On and the Style TV, Same-Day Shipping and More

Lotte ON 'On and the Style' (Photo by Lotte ON).

[Asia Economy Reporter Yuri Kim] Lotte ON announced on the 10th that it will open 'On and the Style,' a fashion specialty store, to enhance the completeness of its lifestyle platform.

On and the Style is a fashion specialty store that offers about 800 fashion brands, from department store brands to SOHO brands, tailored to customers. It is the third vertical service launched by Lotte ON following beauty and luxury. To celebrate the opening of On and the Style, Lotte ON will offer up to 40% discounts on fashion products throughout November.

On and the Style has advanced its search functions to help customers more easily search for and find desired products. More than 500,000 products sold at On and the Style can be conveniently searched using filter functions based on attributes such as gender, brand, and category. Upon login, stores are differentiated by gender based on pre-entered customer information, and customers can switch between male and female stores by clicking the respective buttons. Reflecting the fact that popular brands and sought-after products differ by gender, recommended products, promotions, and rankings displayed in each store are tailored accordingly.

In the 'Ranking' section, which introduces popular products in real time, a 'filter' function has been added for brand, color, size, etc., allowing customers to check popular products according to their preferred criteria. In the 'Brand' section, customers can select their favorite brands to receive various services such as sale product recommendations based on those brands.

Based on customer interests, popular products, customized coordination, and styling tips will also be suggested. Stores introducing the most popular items, brands, and products recently attracting customer attention will be featured by selecting popular keywords. In November, the opening month, a '#WinterOuterwear' section will operate, proposing various products divided by materials such as fur, leather, denim, corduroy, cashmere, and designs such as coats, padding, and cardigans, along with additional discount benefits. Spaces like 'How about this product?', 'Trend Pick', and 'Style Pick' will be prepared to recommend styles similar to the viewed product or to showcase products for coordination.

On and the Style provides various services to solve difficulties encountered in online shopping. Considering the difficulty of choosing sizes due to the inability to try on products online, it operates a 'Size Review' service. When writing a review after purchasing a product, customers can input their basic information such as height, weight, usual size, and select the purchased product’s size as 'small', 'fits well', or 'large'. They can earn up to 500 L.Points, and outstanding reviews are awarded 100,000 L.Points.

Operating 'On and the Style TV,' it also offers video content showing actual wearing appearances and brand-specific coordination. Models wear recommended coordination from each brand and express it vividly in short videos. Customers who hesitated to purchase due to difficulty understanding wearing appearance and coordination methods from product images alone can receive help with shopping and styling.

A 'Today’s Shipping' store, gathering products that can be shipped on the same day when ordered, is also introduced. It is composed mainly of popular and recommended products, and shopping by category is possible within the store. It is designed for customers looking for fast delivery products for weekend dates and other occasions to use conveniently.

Lotte ON has also prepared various events to celebrate the opening of On and the Style until the 30th of this month. During the event period, it offers up to 25% discount coupons applicable to fashion products and up to 15% instant card discounts. A 'Brand Transfer Event' is held where customers who select (favorite) brands of interest among On and the Style brands will be entered into a draw to receive 5,000 L.Points. Customers who leave comments about the fashion products they want at On and the Style will be entered into a draw to win those fashion products.

This content was produced with the assistance of AI translation services.