Hanwha Life Insurance Unveils Virtual Human 'Hannah'

Hanwha Life unveiled the virtual human 'Hannah'.

[Asia Economy Reporter Changhwan Lee] Hanwha Life Insurance has unveiled its virtual human, ‘Hannah’.

‘Hannah’ is a virtual human developed by Hanwha Life Insurance. This is the first time in the financial industry that a virtual human has been developed and its own IP (intellectual property rights) secured.

Born from 3D graphics and artificial intelligence (AI) voice technology, ‘Hannah’ will serve various roles as a virtual FP (Financial Planner) representing the MZ generation and as an in-house influencer.

The teaser video released this time features ‘Hannah’s worldview, goals, and her role guiding employees into the metaverse world.

What is noteworthy here is that ‘Hannah’ was created by gathering ideas from employees. ‘Hannah’s appearance, personality, and naming were all decided through surveys and contests involving all employees.

‘Hannah’ is explained by the company as a combination of ‘Han’ from Hanwha Life Insurance and ‘Na’ meaning ‘me,’ as well as an abbreviation of ‘Han’ from Hanwha and ‘Ra’ from Life, symbolizing a being that connects Hanwha Life and oneself, instilling loyalty, community spirit, ownership, and providing help to everyone.

Earlier this year, Hanwha Life Insurance signed a business agreement (MOU) with Galaxy Corporation, a metaverse specialist company, marking the first life insurance company to do so, signaling the potential for content expansion using the metaverse.

Kim Myung-gi, head of Hanwha Life Insurance’s Media Content Team, said, "The purpose of creating a virtual human at an insurance company ultimately lies in the true value of insurance: ‘family love’ and ‘a better life for customers.’ We plan to provide innovative digital experiences by carrying out sales support, campaigns, and ESG activities together with Hanwha Life’s virtual human ‘Hannah’."

This content was produced with the assistance of AI translation services.