Korea P&G Pantene, Complete Brand Renewal... Introducing New Model
[Asia Economy Reporter Moon Hyewon] Pantene, a brand under Korea P&G, announced on the 7th that it has upgraded its product formula for more effective damaged hair care and completely renewed the brand by introducing a new brand model.
Pantene strengthened its product power with a new slogan, "30-Second Hair Miracle." In particular, the treatment products have added special ingredients such as collagen, keratin, and biotin to Pantene's unique PRO-V formula, proven over 77 years of history. Thanks to this, sufficient nourishment can be provided immediately after application without the need to wait for a long time.
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The new brand model was selected as an ordinary person chosen directly by consumers through online voting. Pantene selected five candidates through Dingo's web entertainment "Hyuksu's Model Gu Hair," featuring broadcaster Kwon Hyuksu, and then conducted voting via Instagram and YouTube, ultimately appointing the model "Hyunsul," who received the highest number of votes.
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