Mise-en-sc?ne Selects Davichi's Kang Min-kyung as Brand Model

[Asia Economy Reporter Moon Hyewon] Mise-en-sc?ne announced on the 7th that it has selected artist Kang Minkyeong as its new brand model and will carry out various campaign activities for the ‘Perfect Serum’.

According to Mise-en-sc?ne, Kang Minkyeong, who is active across various fields such as singer, shopping mall CEO, and a YouTuber with over one million subscribers, gaining attention as a wannabe icon for many, perfectly showcased various outfits and hairstyles including suits and off-shoulder looks in the Cosmopolitan photoshoot with Mise-en-sc?ne. A Mise-en-sc?ne official stated, “We judged that Kang Minkyeong, who has a sophisticated yet trendy image, would best express Mise-en-sc?ne’s stylish and professional appearance.”

The campaign can be seen on outdoor electronic billboards around Gangnam Station, bus stops located in major commercial areas such as Hongdae and Hapjeong, taxi exterior posters, and online.

The newly renewed Mise-en-sc?ne Perfect Serum, launched earlier this year, focuses on intensive care for damaged hair with the message of ‘a softness that is different to the end.’ The Perfect Serum and No Wash Treatment, which Kang Minkyeong selected as her ‘God-life cheat key items,’ will be available throughout this month at Olive Young with special planned sets and additional discount promotions.

This content was produced with the assistance of AI translation services.