Taekwang Group Launches Promotional Campaign for 2030 World Expo Busan Bid

Players Kim Yeon-koung (left in the photo) and Jelena Mrazenovic of the Heungkuk Life Pink Spiders women's volleyball team are supporting the bid for the 2030 World Expo Busan. Photo by Taekwang Group

[Asia Economy Reporter Jeong Dong-hoon] Taekwang Group announced on the 6th that it will participate in promotional activities to attract the 2030 World Expo to Busan.

On the 25th of last month, Taekwang Group installed a large banner reading "Taekwang Group supports the attraction of the 2030 World Expo to Busan!" at the home opening match between the Heungkuk Life Pink Spiders volleyball team and the Pepper Savings Bank AI Peppers volleyball team held at Incheon Samsan World Gymnasium (located in Samsan-dong, Incheon). The Heungkuk Life Pink Spiders volleyball team is a women's volleyball team affiliated with Taekwang Group and is the most popular and prestigious team in domestic women's professional volleyball, being the only team to have won the championship four times.

Taekwang Group is promoting various attraction activities through the Pink Spiders, which have a strong fan base. In addition to installing banners inside the home stadium, promotional videos for the 2030 World Expo Busan are being shown on large electronic billboards. Also, videos of affiliated players, including player Kim Yeon-kyung, supporting the attraction of the 2030 World Expo Busan will be released through social networking services (SNS).

Taekwang Group, which has major affiliates such as Taekwang Industrial, Daehan Chemical Fiber, Heungkuk Life, Heungkuk Fire & Marine Insurance, Goryeo Savings Bank, Yegaram Savings Bank, TRN, Tcast, Korea Cable Telecom (KCT), and TCIS, has a deep bond with Busan City. The late founder Lee Im-yong established Taekwang Industrial in Munhyeon-dong, Busan in 1954, and after producing Korea's first acrylic fiber (1967) and spandex (1979), expanded its scope to acrylic, polyester, spandex, and nylon, growing into the only comprehensive chemical fiber company in Korea producing all chemical fibers.

Goryeo Savings Bank, a financial affiliate, is also one of the companies that originated in Busan. Founded in 1971 as Hyangdo Heungup Co., Ltd. with investments from Busan merchants, it changed its name to Goryeo Mutual Credit Cooperative the following year and was incorporated into Taekwang Group in 1978. It changed its name from Goryeo Mutual Savings Bank Co., Ltd. to Goryeo Savings Bank Co., Ltd. in 2010 and has maintained stable management with 21 consecutive years of profitability, an 'A-' corporate rating from NICE Credit Rating as of the end of the first half of this year, and a BIS ratio of 14.37%.

Meanwhile, Taekwang Group plans to launch various promotional activities for attracting the 2030 Busan World Expo through its sports teams, starting with the Pink Spiders, and through its products and services owned by Taekwang Industrial, Goryeo Savings Bank, and Yegaram Savings Bank, which have business sites in Busan and Gyeongnam, as well as through social networking services (SNS) of its major affiliates.

This content was produced with the assistance of AI translation services.